Ask better. Learn faster. Build smarter. Welcome to Moderator’s Lab — a coaching and resource hub for researchers, designers, product managers, founders, and creative teams who want to get more out of their user interviews. Founded by Wes Cantwell, a seasoned UX Researcher and former market research manager and wilderness guide, Moderator’s Lab blends real-world experience from industries like fintech, fraud prevention, healthcare, education, construction, and e-commerce. Whether you're new to moderated research or ready to sharpen your skills, our toolkits, training, and coaching are designed to help you: ✅ Ask smarter, non-leading questions ✅ Lead interviews with clarity and empathy ✅ Build products people actually want 🔍 Grab our free Moderator’s Checklist, or dig deeper with our interview guides, scripts, and coaching offers.